The Girl In The Spiders Web

Social Media Campaign

Viking Social Agency partnered with Sony Home Entertainment to create an energetic, action-packed campaign for “The Girl in the Spider’s Web”. We produced nearly 20 pieces of creative, using motion graphics that incorporated technology to promote Claire Foy’s stunning performance as “Lisbeth Salander.” With a bad ass female lead, our creative connected with devotees of the book and film series, action-crime enthusiasts, and fans of stories that dive deep in the dark, criminal underbelly of cyberspace.

Action & Crime Lovers

With a bad ass female lead, our creative connected with action-crime enthusiasts and fans of stories that dive deep in the dark, criminal underbelly of cyberspace.

Technology Savvy

Lisbeth’s technological savvy, which enables her to defeat her enemies with sophisticated hacking skills throughout the entire series.

Jagged Sister Hood

We pulled inspiration from the film’s portrayal of the jagged sister-sister relationship between Camilla and Lisbeth to help create additional layers to the social story.