By: Nicole Woods, President and Rachel Themmen, Community Manager
Happy New Year! We hope you’ve had a great holiday season but sadly all good things must come to an end which means it’s time to get back to work! 2018 brought us some great marketing ideas that we’ve enjoyed using in our creative content. Here are some trends we think will be big in 2019.
1. Instagram Stories
Now, we all know this is already a successful tool and that’s not going to change in 2019. Instagram has added so many features to their stories feature that it’s become a great way to engage with your audience and is only gaining more popularity. It’s fun, creative, and lets your followers interact with you, your product & brand more.
Another great thing about the Stories feature is that it’s a free way to gain customer insights! Use the Poll or Question? sticker to learn more about what your followers like or don’t like, don’t want to see, how they enjoy your product or service, or what more they want that you may be able to offer. Now you have new marketing information directly from your audience, generated instantly. It couldn’t be any easier to hear from first hand your customers.
The biggest part of the Instagram Stories 2019 trend is the level of creativity and elevation of design that has started to show itself across both personal and business profiles. Using apps such as Unfold, leveraging custom templates from your favorite designers, or finding free templates online have allowed brands to create a magazine like style with easy drag and drops of content. This will allow storytelling to find a whole new place on Instagram to thrive.
2. Keeping it Real
Honesty and authenticity have proven to go far with followers over the last year. Spinning in-organic ads or buy now language into a native conversation that’s really about your product or brand. We all know that not everything on the internet is ‘real-life,’ so for influencers and brands that are able to tell a raw, genuine truth, it builds a connection on a more personal, relatable level, and lets you stand out from the rest.
If you’ve read our previous posts around influencers, you know there’s potential for some big ROI. Large influencers with big followings might be something left in 2018. For a lot of big-time influencers, the constant sponsored ads may be seen as a little less authentic. However, a micro-influencer, someone with less than 100k in followers, is considered more trustworthy by most Instagram users. Tapping into these accounts allow you to not only spread your influencer budget across more audiences but give your brand a more genuine point of entry to a new fan base. As 2018 was wrapping up, Instagram started working removing ghost accounts and deactivating fake followers which will hit those influencers and accounts that at one point used third-party platforms to make themselves look more popular. A lot of the guessing game of who is real and who isn’t will soon be clear.
Chatbots allow your visitors to receive an immediate response at any time of day – they can be housed on a website or through custom programming with platforms such as Facebook. According to a study by Juniper Research, by the year 2022 chatbots will help save businesses nearly $8 billion dollars a year. By using this technology, you can reduce the number of general information emails or calls, as these bots can typically answer the majority of the help questions you might receive.
5. Video Marketing
According to recent studies, 70% of online users have shared a brand’s video and 72% of businesses say that video has improved their conversion rate. By showing a video, rather than an image of your product or service, viewers are able to better see how it works, and understand what it is your offering. This isn’t necessarily a new trend as over the last few years social platforms have reprogrammed to prioritize video content over static imagery in their algorithms, but what is new is the quality and type of video content that can be produced without blowing your budget. 2019 is all about increasing the quality of the content produced to make it easier and quicker to upload and share to your audience, keeping the connection to your brand immediate.