So, you want to increase your Instagram engagement! As you should! Not only does the idea of increasing engagement give you a larger following and help with brand awareness, which everyone wants, you also want people, more than just knowing about your brand, you want them to like your brand increasing growth of your business. Having fun with engagement, and making your brand fun for users to interact with helps lead to actual sales.
Unfortunately Instagram is a bit of a competitive landscape, and with an ever changing algorithm, it can be hard to always know what to do. So we’ve created an easy guide with some pointers on how to make the most out of your Instagram game!
- Find Other Brands Similar to Yours to Engage With - If you run a bakery, engage with other bakeries, bakers, foodie influencers, large fan pages, etc. You want to be in front of the right audience, and this is one way to do it. Find accounts to follow by using Instagram’s suggested follow feature, and by looking at top posts on relevant hashtags. This can also be considered competitive research. Look at your direct and indirect competitors and see what their feed is like. What’s doing well for some might also do well for you. Another reason to do this is that the more you engage, the more you’ll be seen, and this will help bring users to your profile. If you’re interested in partnering with like minded brands, or influencers, this is an opportunity to capitalize on.
- Use Strategic Hashtags - This is something we always stress. The hashtag #fashion is tagged on 631 million posts, whereas #modernfashion is on 115k. Since there are way fewer posts with #modernfashion, this would make your post more likely to be seen, liked, or commented on, since the #fashion hashtag is being added to so frequently.
- Write Strong Captions - Let’s repeat - write strong captions! It’s been proven that captions generate more engagement than a post without a caption, but don’t just say “chocolate cake” on a picture of chocolate cake. You can be serious and make something thought-provoking, depending on the content, but often brands like to keep it light-hearted and funny and give people a positive reaction to their caption. Don’t forget to include a regular call to action on your post, for something you’re trying to promote, if you want more followers ask users to tag a friend, or to make a sale.
- Engage Within the First Hour of Posting - By doing so, the algorithm notices that post is likely to be interesting to your followers, and brings it higher up on people’s feed. This is how the algorithm works. Always like comments on your posts, and comment back! But also, engage with other accounts so that when visitors check out your page they see your new post!
- Post During Optimum Times - Depending on your region and industry, there are certain times of day that are best for posting content. Later did a study on 12 million posts and found the best times to post are between 9am-12pm. Instagram analytics will show you insights such as age, location, gender, and how successful your promotions are. If you know that your users are mostly in the UK and you’re a US based business, you’ll want to adjust your posts to their time zones. Insights will also show you when your audience is most active by hour and day!
- Use Stories - Stories are becoming more and more popular, and are a great way to bring attention to a new post or product. You can add fun filters, backgrounds, emojis, and a whole variety of stickers. We just posted recently about the use of engagement stickers and how they can benefit engagement (hyperlink). Through these stickers, you can get free insights on how people feel about your product, or their wants and needs. It gives you an immediate answer to what you want to know from your users. This is great for your business, but if you want to know how people like your feed, this is a chance to get feedback on that too. Don’t forget to save your most relevant stories onto your page. This is super helpful to new visitors who may have missed important information, and can refer back to it, or to see your highlights! The more you know, the better!
Well now that you’ve picked up a thing or two, time to apply it and see some results!