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ROI of Influencers

Influencers… we’ve all used them, but have we used them efficiently? When I first started out in digital marketing, influencers were not only the new hot thing in digital but they were usually real people building their own brand. They had real followers, were getting real engagement, and really understood their audience’s tolerance for marketing partnerships. Since then, …

Leveraging Multi-Platform Strategies

By: Nicole Woods, President   I can’t stress enough the importance of leveraging various creative content to hyper-target the right audience. That’s not to say you can’t repurpose the same creative across platforms to maximize budget, but it has to be the right creative. Each medium – websites, apps, social media, television, radio, etc. – …