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How To Train Your Dragon Saves 2019 Box Office

By: Brandon McClure The early months of the year are generally pretty low numbers for the box office. Many studios take the time to dump a film in these months that they don’t mind taking a loss on. The trend has changed in recent years. With an increasingly overcrowded summer blockbuster season, the industry has …

Social Engagement – What To Look For

Effective use of social media is more than just getting users to see your content. Instagram has over 95 million photos and videos shared daily – placing our content in that environment without seeing how it performs is wasted effort. To maintain user interest, you want them to follow you, respond to polls, save your …

Can The Academy Awards Stay Relevant?

By: Brandon T. McClure For the Academy Awards, attempting to appeal to a modern audience is nothing new. For example, in the 83rd Awards show, James Franco and Anne Hathaway were picked to host since they were two hot young stars of the silver screen, and the Academy was hoping they would pull in a …

Understanding Instagram Analytics

ACCESSING INSTAGRAM ANALYTICS You can view your analytics through the Insights tab in the Instagram app, which is viewable on your phone or via the web using Later or another analytics tool. https://www.socialmediaexaminer.com/5-free-instagram-analytics-tools-for-marketers/   To access Analytics, tap the menu icon on the top right corner of your profile, and click on the “Insights” tab. …

What does the Fox look like after Disney?

By: Brandon McClure On December 14, 2017, Disney announced it had made a deal to buy 20th Century Fox for $52.4 Billion. After a small bidding war with Comcast, Disney sealed the deal with $71.3 Billion in July of 2018. Since then we haven’t heard much and the deal is expected to be finalized in …

Using Instagram Stories For Market Research

Let’s talk Instagram! Instagram has continuously developed new tools to engage users leveraging Instagram story stickers. Not only is this a creative outlet for your business, but it helps to build an organic connection with those who view your content to encourage followers. This allows you to build your brand while encouraging free, unsolicited customer …

January: Favorite Work

Here are our top 5 favorite pieces of creative from January.   We were inspired by the technology genius of Lisbeth in this infographic for The Girl In The Spider’s Web.     View this post on Instagram   A post shared by The Girl in the Spider’s Web (@spiderswebmovie) on Jan 21, 2019 at …

5 Ways to Refresh Your Social

WRITTEN FOR WOMEN ON TOPP New Year, New You doesn’t just have to mean refreshing your personal mindset or hitting those physical New Year Resolutions.  Social media tends to get a bad reputation for only showing what you want people to see versus not being the “real” you! Despite that rep, personalization and honesty have …

Captions That Sell

Anyone can upload a photo onto Instagram and say this is a picture of ____.  What’s more important, is a thought-provoking caption. Does your caption make your audience want to hit like? Smile? Laugh? Does it stimulate thoughts or feelings or a call to action? If it doesn’t do any of these, you need to …