The Equalizer 2

Social Media Campaign

We worked on both the theatrical and home entertainment campaigns for The Equalizer 2 with Sony Pictures. Our goal in the home entertainment window was to create a new and exciting campaign that expanded beyond the theatrical footprint. Each piece was custom created to target male audiences, Denzel fans, and action lovers. 

Male Audiences

To tap into the audience's love of action, superheroes, and gaming - we developed custom creative that was inspired by elements from each of these interests. 

Denzel Fans

As Denzel's first sequel in his career, we focused on his return as McCall through various content series. 

Action Lovers

To grab the attention of this audience during a congested film release schedule, we re-energized the action in new creative ways. 

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